We grow and process cannabis with sustainability, efficiency, and environmental responsibility!

Our team is made up of dedicated professionals who are passionate about cultivating and processing high-quality medical cannabis products for patients in need. 2

Bertie

Bertie Gebhardt

Director & CEO

AJ Gebhardt is a seasoned executive with over 20 years of leadership in pharmaceutical logistics, supply chain engineering, and regulated cannabis operations. Holding advanced degrees in Logistics from Stellenbosch University, he has led major national programs at Sasol and driven innovation at Nature’s Farmacy and One Culture National.

As CEO of AlphaPlant, AJ combines deep expertise in SAHPRA compliance, GMP systems, and full-spectrum operational design to build scalable, transparent, and investor-ready cannabis enterprises. His strategic focus on data-driven systems and regulatory integration positions AlphaPlant for high-growth across pharmaceutical and botanical health markets.

Ben

Ben Van Der Westhuizen

COO

With a grassroots start in the cannabis industry, Ben founded Biltong and Budz in 2016, which grew into Africa’s largest seedbank following cannabis legalisation in South Africa. This success led to the co-founding of Nature’s Farmacy and a full-time commitment to advancing the local cannabis sector.

As COO of AlphaPlant, Ben oversees daily farm and cultivation operations, ensuring efficiency, regulatory compliance, and consistent product quality. Drawing on hands-on experience across every facet of the cannabis value chain, he brings a practical, results-driven approach to scaling AlphaPlant as a sustainable and globally respected brand.

Sabelo-Roto

Sabelo Roto

Authorised Representative

Sabelo brings extensive experience in cannabis industry compliance, business development, and stakeholder engagement to AlphaPlant. With a deep understanding of regulatory frameworks and market dynamics, he ensures the company’s adherence to evolving cannabis legislation while driving strategic growth initiatives.

As AlphaPlant’s Authorised Representative, Sabelo oversees regulatory compliance, represents the company in key forums and negotiations, and cultivates strong relationships with partners, clients, and government agencies. With a vision to position AlphaPlant as a trusted leader in the sector, he leverages industry insight and strategic thinking to guide expansion, licensing, and brand development.

Carina

Carina Holmes

HR Manager

As HR Manager at AlphaPlant, Carina leads the company’s people strategy, focusing on talent acquisition, employee development, and organisational culture. With a strong background in HR management within regulated industries, she ensures alignment between operational needs and a motivated, values-driven workforce.

Carina oversees recruitment, compliance with labour legislation, training programs, and employee engagement. She fosters a workplace culture that supports growth, accountability, and understanding. Carina integrates HR best practices with the dynamic needs of the cannabis sector and plays a vital role in scaling AlphaPlant’s team and sustaining long-term organisational success.

JC Potgieter

JC Potgieter

Responsible Pharmacist

As a licensed pharmacist with a strong foundation in retail and clinical pharmacy, JC brings pharmaceutical precision and regulatory expertise to the medicinal cannabis sector. As the Responsible Pharmacist at AlphaPlant, he oversees pharmaceutical operations, batch release, and compliance with GMP and GPP standards.

With experience in managing controlled substances and ensuring patient safety, JC plays a critical role in upholding quality assurance across the production process. Dedicated to bridging traditional pharmacy with cannabis innovation, he is focused on driving global certification readiness and delivering safe, effective, and consistent medicinal cannabis products.

Yvonne

Yvonne Holmes

Quality Assurance Manager

As Quality Assurance Manager at AlphaPlant, Yvonne is responsible for maintaining the highest standards of product safety, consistency, and regulatory compliance. With expertise in GMP protocols, she ensures all processes, from cultivation to final product release, meet both local and international quality requirements.

Yvonne brings a detail-oriented approach and strong background in quality systems, internal audits, and risk management, playing a key role in AlphaPlant’s commitment to excellence and global certification readiness. She works closely with cross-functional teams to embed a culture of continuous improvement and pharmaceutical-grade quality across all operations.

Leslie Holmes

Leslie Holmes

Cultivation and Processing Manager

Leslie oversees the end-to-end lifecycle of medicinal cannabis production, from propagation to post-harvest processing. With extensive experience in commercial cannabis cultivation, he ensures optimal plant health, yield consistency, and strict adherence to GMP standards.

He leads a skilled team in implementing precision cultivation techniques, environmental controls, and quality-driven processing protocols. Focused on efficiency, compliance, and innovation, Leslie plays a key role in delivering safe, effective, and traceable cannabis products aligned with both patient needs and regulatory demands.